· Vision : “ To Develop A Perfcf Search Engine”
· Mission : “ To Organize The World’s Information. And Make It UniversallyAccesible And Useful”
· Philosophy :
~ “FocusOn The User And All Else Will Follow”;
~ “It’s Best To Do One Thing Really, Really Well”;
~ “Fast Is Better Than Slow”;
~ “Democracy On The Web Works”;
~ “You Don’t Need To Be At Your Dsk To Need An Answer”;
~ “You Can Make Money Without Doing Evil”;
~ “There’s Always More Information Out There”;
~ “The Need For Information Crosses All Borders”;
~ “You Can Be A Serious Without Asuit”;
~ “Great Just Isn’t Good Enough”
· Code Of Ethics : “Lays Out Its Polocies On, Among Other Things, Conflicts Of Interest, Customer Service & Confidentiality.